As marketers, the big ‘C’ word is always on our minds… Is mine good? Is it enough? How do I make it better? How do I attract the attention of my target audience? You guessed it – we’re talking about content!
Your blog is a key medium for delivering content. It is the perfect tool to speak to (and with) your audience and at the same time generates exposure for your brand in your industry.
A great blog post is:
- useful and provides value to the reader
- authentic, relatable and helps form a bond with your audience
- entertaining and up-to-date with the latest news and current trends
- engaging and encourages two-way communication with your readers.
Here are 10 blog ideas for content marketers:
1. Lists (Pretty much something like this one!)
These are popular because they are concise and easy to absorb.
Some examples include: Top 10 tips for …., Top 20 resources for …, Top 5 favourite…, Top 3 common misconceptions….
2. Ultimate Guide/How To
Tips and tutorials are a great way to provide value for your readers and establish yourself as a credible point of reference.
3. Infographics and Statistics
People love easy to digest numbers and pictures! An infographic with creative graphs and visuals provides a quick and easy way to absorb statistics.
Identify prominent and interesting individuals in your industry and don’t be afraid to approach them. An interview can easily be conducted via email, a phone call, Skype or even social media. Try asking for 15 minutes of their time and you could be walking away with a bunch of exclusive content!
Provide your honest, unbiased perspective on an event, product or service. Don’t be afraid of being critical. This is another way of providing value and building trust with your readers. Increase engagement by encouraging discussion in the comments section!
6. Life Hacks
These posts are popular due to their everyday practicality. The idea of increasing efficiency with nifty shortcuts has widespread appeal. As a result, these are also one of the most ‘likeable’ and sharable posts.
7. Guest Posts
Feature articles by other bloggers, influencers, industry experts or even your own readers! These posts enable cross-promotion on your featured writer’s website and socials, and helps you reach a wider audience.
8. Surveys and Polls
Create new data and fresh content with your own research! This is an opportunity to involve your followers and contribute to existing knowledge within your industry.
9. News and Trends
This is about the consistent delivery of the latest information and hot topics. The goal is for people to start referring to your blog as a reliable news source.
10. Competition and Giveaways
Who doesn’t like free stuff?! This is a great way to encourage reader participation and social media sharing. It is also a popular way to increase brand awareness and increase your number of followers.
Now go forth and create that next blog post! If you’re not quite sure how to begin or need expert advice on your content strategy, get in touch with us now. At Elite Words, we’re passionate about helping our clients reach their goals with exceptional content!