Digital marketing is a constantly evolving arena. With the world moving more and more online, it’s critical your business has a strong digital marketing strategy in place. Customers are going digital to find new brands and products. If you want to be discovered, it’s time to level up your digital marketing strategy.
2021 saw consumers’ habits changing. People no longer go in-store as often to purchase products, instead opting for online shopping alternatives. In 2022, these habits have continued to increase. Digital marketing isn’t about getting rid of your current marketing strategies. Instead, it’s about strengthening them and ensuring you understand the trends so you can stay ahead of the competition.
Today, it’s pertinent you have a digital marketing strategy that is tailored to your target audience. Just like with any marketing strategy, if your marketing materials are not personalised to your key market segment then they will always fail – no matter how good or clever they are. This is important to understand when considering your digital marketing strategy and where you will advertise online. Facebook, LinkedIn, Instagram and now TikTok are social media apps that are perfect for brands to market themselves on. It can be hard to know which one to utilise for your brand. Understanding the social media demographics for each app is critical to ensuring your marketing materials aren’t falling on deaf ears.
Each new year, we can look back on what worked and what didn’t. It also provides an opportunity to consider that year’s potential trends. Understanding digital marketing trends is important to stay ahead of the competition and stand out from the crowd. When it comes to marketing you want to be proactive, not reactive. Here we’ve broken down three key digital marketing trends you need to know!
Start making videos or lose to those that do
Want to immediately capture the attention of interested customers? Video content is the way to do so. Video content is beginning to become king in the online marketing space. With the powerful rise of TikTok, social media platforms are beginning to favour video content over photos or plain text. Apart from social media platforms, video content is also favoured by consumers. In fact, 72% of customers want to learn about a company through video content and 80% of website visitors will watch a video on a website, compared to only 20% who will read full text.
At the end of the day, video content is engaging, more accessible and easier to remember. As social media platforms continue to favour short-form video content, it will only increase in popularity. If you’re not creating videos alongside your other marketing strategies, you’re losing out on the competition that does.
Create authentic customer relationships through digital storytelling
As the name suggests, digital storytelling is about telling a story through digital mediums. From video content to photographs, there are several ways you can employ digital storytelling within your marketing strategies. Digital storytelling works so well because it appeals to the pathos of your audience. It creates a connection between your audience and your brand. This can help improve customer loyalty, trust and satisfaction.
Often, brands will get digital storytelling wrong by trying to tell ‘their’ story. Digital storytelling should be about telling the customer’s story. What we mean by this is you want to tell a story that connects with the consumer. How might your customer’s life be altered through purchasing or working with your brand?
If Elite Words was trying to tell a digital story, we might try and create one surrounding how our services helped a business succeed. We would choose a business that pulled the heartstrings of potential customers, let’s say a small business that was struggling. With our help and a few expertly crafted words, we helped this business succeed and prosper. This digital story would help us connect to potential customers, elicit empathy and garner greater attention.
Digital storytelling, when done right, can reap large rewards.
Email remains the king of digital marketing
While email may seem like a digital marketing strategy that should be left in the stone age, it still remains one of the most important and successful channels for customer acquisition. Email marketing is successful because it can be highly personalised, creative and sent directly to the consumer (there’s no need for them to discover you, you’re right there in their inbox!).
According to Forbes, 91% of businesses maintain email marketing is critical to the overall success of their company. This is up 20% since 2019, and more than 40% of companies intend to increase their investment in 2022. Don’t sleep on email marketing and instead invest time and effort into improving it.
To find out more about how you can improve your email marketing campaign, check out our blog post!
Digital marketing can sometimes be overwhelming. Trying to understand new social media platforms while juggling other marketing strategies can be a lot. But it’s important that you do focus on understanding the upcoming digital marketing trends in order to remain competitive.