How to create the perfect call to action

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These are a few prime examples of calls to action that are used on a daily basis. It pops up that often you might even occasionally tune it out. A call to action motivates people to make that final decision. But it can be hard to capture consumers’ attention. If you struggle to create an effective call to action, then fear no more, Elite Words is here to show you how to create the perfect call to action.

What is a call to action?

It’s a phrase often used in marketing to influence the audience to act. It’s a message that will inspire people to take action (if done correctly). Its purpose is to motivate someone to do something.

While it mainly appears in ads and commercials, it can also be seen on websites, in a book and everywhere in between. A call to action also has more than one form. It can appear as a hyperlink, button, or plain text.

The perfect call to action recipe

To draft up the ideal call to action, you want to ensure that it’s short and persuasive. There are so many factors to consider when creating the perfect call to action. Here are the most important factors you need to consider when crafting one of your own.

A reason to take the desired action

How will this product benefit the audience? Will it help them with weight loss, get into a better routine or save money? The reason will supplement your unique selling point, which is a very important part of gaining new leads. Give your audience a reason to care.

Create a sense of urgency

Urgency is a great way to minimise the audience’s decision-making time. By telling the audience to do something immediately, it helps influence their decision-making process. Use this tip now and create part of the perfect call to action (see what we did there?).

Get creative

Staying fresh is a vital selling point. It helps generate new leads while keeping the current audience intrigued and wanting more. Find new ways to sell your product while maintaining the same message. For example, a typical call to action is ‘Call today for more information.’ Instead, try ‘Don’t miss out! We’re just a phone call away.’

Don’t be afraid to go against the grain and explore your creativity.

Implement a strong command verb

You have to be clear and concise in creating your call to action. There isn’t space to explain and elaborate, so it’s vital to get straight to the point. Inform your audience of exactly what you want from them.

Selling a product? Use words like ‘buy’ or ‘order’. Promoting a newsletter? Use words like ‘download’ or ‘subscribe’. Put the commanding verb at the start of your call to action to immediately gain the audience’s attention.

Reduce distractions

Since a call to action is short and snappy, it’s important to remove all distractions. Don’t refer to anything else but the product you’re selling. Don’t include unnecessary links or images that will detract the audience’s attention away from what you want them to focus on.

Take advantage of FOMO

FOMO, otherwise known as the fear of missing out. This is a great tool to use when your company is having a limited-time sale or promotion. People love a sale or promotion and will take any opportunity to save a few dollars. FOMO is an effective motivator that helps reduce the time spent deciding whether to make a purchase.

Use numbers when possible

Prices, discounts, promotions, etc. These forms of numbers help people to decide if the splurge is worth it. It’s a great way to grab the audience’s attention and will help people in the decision-making process. So, if the opportunity presents itself capitalise on it.  

Use words that provoke emotion or enthusiasm

This doesn’t mean simply adding an exclamation mark to your call to action. An exclamation mark can help, but only if it’s used in the right context. On top of that, use strong words that will elicit a response from your audience. Whether it’s an emotional or enthusiastic response or even both, it’s a great way to attract your audience as they feel empowered by your wording and phrasing.

Combine as many of these factors as possible and you’ll have created the perfect call to action.

Contact Elite Words now. We can help create the perfect call to action.

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