As a business, it’s important for you to know what a copywriter is. At the end of the day, no business would survive without copywriting! It’s the key to setting your brand apart from the rest. So, what is this almighty copywriting phenomenon we speak of? (No, it has nothing to do with legal rights – that’s copyright).
A copywriter, according to Macquarie Dictionary, is “a writer of copy for advertisements or publicity releases”. In today’s world, this means writing copy in any form for people and businesses, whether that’s web copy, email marketing campaigns, social media posts or other forms of content.
We know what you’re thinking. Why would you hire someone to do something as simple as writing? The answer is, while everyone can write, not everyone can write well. More importantly, not everyone can write content that will increase conversion rates.
You need to give your customers regular content to stay relevant, but who wants to be writing thousands of words every week? Writing is cumbersome and boring to most people. Luckily, copywriters live and breathe writing (trust us, we should know). Their job is to make things, even the most boring of things, sound enticing. What’s going to put you above the competition in a world saturated with start-ups and small businesses, is quality content that inspires action in your audience.
Why every business needs a professional copywriter
A lot of business owners will claim the key to a successful business is having a good marketing strategy. This means having a good strategy for things like social media ads, SEO, website, and video funnels. Well, what’s behind all that? A professional writer creating all that engaging copy. Good copy is the backbone of marketing.
However, no one wants to be sold to. Your business needs copywriters because they’ve mastered the perfect balance between getting information across and enticing your consumers. They know what to say, how to say it and where to say it best.
While every business owner would like to say they can do it all, it’s so much more efficient if you have a professional do it for you. Here’s what a copywriter can do that you can’t:
- Make sure that your unique selling point gets to your target audience in the best way possible. They know how and where to write content that will be found by your audience.
- Take the time to research your market. Here, at Elite Words, we like to say 60% of copywriting is just the research. If you don’t know the business you’re writing for and the market they’re in, how will you be able to target the right audience?
- Create compelling marketing material and brand voice. It takes skill and experience to resonate with an audience and call them to action.
- Know that an email, blog post and social media post are not all the same! There’s a time and a place for everything, especially in the oversaturated online space.
- Give you a lot more time to focus on other areas of your business.
Copywriter vs Content Writer
Do copywriters equal content writers? Not necessarily. Knowing the difference between a content writer and a copywriter will help you engage customers with your brand effectively.
A content writer informs while a copywriter informs and persuades. It’s crucial to note that a copywriter calls your audience to action – which is exactly what you want as a business.
Content writing is measured by long-term goals. Content writers create content in the subtle hopes that customers slowly build loyalty through the informative and entertaining content being put out.
For copywriters, the main goal is to sell to a target audience – instant gratification. Their words are specific and targeted in the hopes that the customer will take action there and then. Success is measured through things like click-through rates and open rates.
Content writers focus on more long-form content such as articles, emails, blogs, white papers and reports. Copywriters do all this and then some. They also focus on short-form content like billboards, taglines, advertisements, catalogues and social media. Both, however, need a good understanding of SEO.
So now you know there’s so much more to copywriting than just writing. It’s an underrated profession, but businesses would not succeed without copywriters. Copywriters elevate how you communicate your brand, create a sense of urgency in your customers and convert traffic into leads. Copywriters are the bridge between you and your consumer.
Want to see just how great copywriters can be for your business? Elite Words is here to help! For copywriting, editing and content strategy services, contact us today.