A blog post about why businesses need blog posts. A bit meta right? But it just goes to show you how important blog posts can be for your business.
Blog posts are a way of connection. They tell customers who you are, what your values are, and how you can help them. They build your brands’ presence in the online world, ensuring that your business doesn’t get lost in the pages and pages of internet search results. With 86% of companies producing blog content compared to other formats, it’s obvious that it’s a useful marketing method.
Blogs are fun! They are a vehicle to help boost sales organically and without much effort (especially if you outsource them to copywriting experts like us at Elite Words). They also make any business seem interesting and engaging.
Any sort of business, from law firms to construction companies, should have some type of blog. I’m not talking about the blogs and diary entries you were forced to write in high school about your summer holidays, I mean ones that tell me about your business, offer free advice and information, and allow customers to gain new insights into projects you are currently working on. Blog posts allow your customers to stay up to date with what you are doing, who you are, and why they should help support you.
The skies the limit when it comes to blog posts and business success. But if you’re still not convinced here are five reasons why your business needs to start a blog today!
- Climb those search engine rankings
Blogs can help strengthen your SEO strategy and boost your business in search engine rankings. The coveted first position could be yours just by including a blog. The more content you get out the more likely you will be discovered through internet searches. We all know a successful business is the one that people can find.
Blogs are a great way to strengthen your SEO strategy as they allow you to utilise long-form keywords, backlink to your own page, and it allows you to include images and videos. It also provides you with a greater opportunity to gain backlinks from other sites, especially if your content is useful and engaging. These are all highly regarded strategies to help your business move up the search engine rankings. Pretty easy, right?
- Create a strong brand image
If you want people to recognise your brand name quickly and easily, then blogging is the way to go. Whilst you may have forgotten all of the information you learned in high school, what you haven’t forgotten are the fun memories, the friends you made, or the information that was presented in a quirky and engaging way. Blog posts are similar. Customers remember you because they’ve interacted with your blog posts, have learned information in a fun way, and have had a great time looking through your website.
Blog posts establish a foundation for people to remember who you are. If you helped them with a DIY project or taught them some very difficult legal principles through a blog post, they are more likely to remember your brand and come back to you as a customer. With 56% of customers saying they will return to a business that ‘gets them’, it’s time to start writing!
- Establish yourself as the expert in your industry
Be known as an expert in your field. By writing informative, engaging, and useful blog posts about aspects of your industry, people will begin to see you as the business to go to for advice and help. This will help you convert clicks into profit as, without you even realising it, your content is helping people tackle their problems.
Yes, we understand that giving content away for free can feel almost silly. It almost seems like you’re going against the one rule in business which is to never do anything for free. But really, you’re creating an image of your brand and connecting with your customers with every blog you post. This is what creates brand loyalty and truly cements you as the business to go to for customers.
Customers are 131% more likely to purchase from a brand that supplies educational content, so providing free information is not a step back but a step forward. Go out and help out potential customers, you might just see how effective it truly is!
- Connect with your customers
Just like a first date, you want to connect with potential customers from the beginning. People crave connection. They want to feel like they truly know what a brand stands for, who they are and what they do. People want to feel like they are supporting a business that truly aligns with their values. Blog posts can help you achieve this.
Blog posts allow customers to get to know you and your team, how your business operates and what your business values. This promotes customer loyalty and will see your clients come back time and again to purchase your products or services. Not only will this strengthen your business in the long-term by having consistent clientele, but it will also help you gain new clients as they recommend your business to friends and family.
- Get those shares
Now, we’re not talking about investing, we’re talking about getting people to share your company across social media. And the best way to do that? Blog posts!
Blog posts that are more than 3,000 words get three times more traffic, four times more shares, and three-and-a-half times more backlinks than shorter articles. Now, we’re not saying to start writing academic thesis papers every week, but to align your content with the right number of words. If you’re explaining a difficult concept then you may need to utilise over 3,000 words, if your concept is simple then that week you’ll write less. So, what’s the takeaway? Blogs get views and more views mean more potential customers and more potential customers mean more potential revenue. It’s simple!
We understand that writing blog posts can seem hard and challenging, but it really isn’t. You know your clients best and understand what they would want to read. All you have to do from there is start writing.