Writing blogs is a popular content strategy that businesses use to promote their brand. But are you really making the most out of the blogs you spend time and money writing? To take your blogs to the next level, think about refining your SEO strategy.
Optimising your blogs for SEO is a fundamental marketing tactic as it can influence your website’s searchability and visibility. People are most likely to click on the top 5 results that come up in their search results. To climb your way up the search results list, you need to have a good SEO ranking, and having SEO-friendly blogs will help you achieve this.
With that in mind, SEO seems like something you can’t afford to ignore! Here are some tips you can use to create a strong SEO strategy for your blogs.
Refine your business goals
Start by narrowing down the primary purpose of your website. Do you want to boost online sales? Spread information about what you do? Encourage readers to engage with monetised website ads? This should help you narrow down what SEO keywords may work best for you.
Your business goals should also encompass who you want to visit your page. Specifying a target audience and understanding their desires and habits will allow you to adapt your SEO strategy accordingly.
Conduct keyword research
Keywords are a fundamental part of any good SEO strategy, which is why it’s so important to research what keywords are best for your business. Keyword research can provide you with helpful data, such as what people are looking for and how many people are looking for it. This will allow you to narrow down what your target audience is searching for so you can adapt your content accordingly.
The keywords you choose should reflect your target audience. This isn’t just what your audience is searching for, but also how. Your keywords should be closely aligned with what your target audience is typing into their search engine. It is therefore important that you have a deep understanding of your audience to help you identify relevant keywords.
Ideally, your keywords will be highly searched for with low competition. This can increase your online visibility to potential customers while reducing the number of competitors your searchers may also see.
Use different types of keywords
Singular keywords are probably the most obvious ones that come to mind when creating SEO-friendly content. These are the stand-alone words associated with your business and its target audience. For instance, a cafe’s website might include singular keywords such as “coffee,” “drinks,” or “brunch.” While single keywords may be relevant to your business, it’s likely that they get high search volumes that you have to compete with.
To increase the chances of your business being seen by more specific audiences, you can include long-tail keywords, which are usually made up of 3 to 4-word phrases. For example, a cafe might look at phrases similar to “cafe with vegetarian food,” “dine-in or takeaway coffee,” or “cafe open for brunch.” Long-tail keywords may get a lower search volume than single keywords, but they can allow you to reach more relevant audiences.
Location keywords are another great way to improve your SEO strategy. Location based keywords name the areas that your target audience may be searching for. Using the cafe example, this could look something like “cafe in Sydney CBD,” “coffee in Town Hall,” or “lunch in Sydney city.”
Blogs can consist of much more than just text! Images, videos, and links do more than just look pretty. Adding them can actually help improve your SEO strategy because there’s a chance your website will also appear in media-specific search results, such as the Images and Videos tab on Google and Bing.
To optimise the different media attached to your blogs, use concise but descriptive file names. Renaming files using your keywords can help improve your SEO strategy.
If you want to take your blogs to the next level with a strong SEO strategy, Elite Words can help. Get in touch with us today!