For many businesses, the holiday season is the busiest time of the year. 2022 in particular will see even more spending than usual, according to the Australian National Retail Association.
Aussies are saving now just so they can spend more during the holiday season and you, as a business, should take advantage of it. With that being said, if you don’t already have your holiday marketing campaign sorted, don’t fret! There is still time to get it sorted.
Does your small to medium-sized business have a good holiday marketing plan? If not, we’ve got the rundown on everything you need to know to start crafting an effective marketing plan right now.
Start your campaign now
The holiday season is a stressful time, and it can go by quickly and catch up with you. Many businesses get a headstart by kicking off their campaigns in November or even October. But if you haven’t started your holiday campaign yet, you should start building your calendar now.
As Christmas starts rolling around, your target market should start to see more and more of you. Capture your audience by posting holiday-themed social media content and sending out seasonal offers. It’s good to get your brand in their minds as the stress of holiday shopping looms.
Be simple with your holiday campaign. The truth is, every company and business is pining for their customers’ attention at the same time. No one wants to be bombarded with information telling them to buy, buy, buy. In these instances, simple is best. Now is the time to go with what has been working with your audience rather than testing fancy new things.
Focus on quality content
As online shopping and marketing continue to grow, customers are seeing the same holiday messaging year after year so your content has to stand out.
This season is not only an opportunity to get more sales, it’s also an opportunity to reach new people. In order to grow your online presence these holidays, ensure you have a good content strategy that keeps search engine optimisation in mind. Optimised content means you’ll get more people clicking on your website and discovering your services and products.
Relieve holiday stress
We’re all busy at the end of the year. Focus your marketing on how your services or products can relieve people’s holiday stress. Upload blogs or social media posts with tips and tricks that will get them through the holidays.
Content should be related to the holidays, while also relating back to your business and making people want to purchase from you. For example, if you run a construction or design business, you could post tips on how to decorate for holiday get-togethers in a cheap and easy way. For every post you make in the lead-up to the holidays, ask how it will benefit your customers this season.
Keep gifters in mind
The first thing on a lot of people’s minds during the holidays is gifts. With Black Friday, Cyber Monday and Boxing Day around, there are lots of consumers shopping for gifts. Your marketing campaign should highlight how your services and products can serve as great gifts for their loved ones. Remember, your services and products aren’t just for your direct customers, but for their friends and family.
Also, ensure your messaging is on theme. Create holiday gift guides and use keywords like ‘gift ideas’, ‘Christmas sale’, and ‘DIY’ to grab the attention of gift-givers.
Make it personal
For a holiday marketing campaign to be successful, you need to get the messaging right. Your customers will be flooded with promotional emails. Make a point of difference by sending a few personal messages that tug a little at the emotions. Create holiday email messages or social media posts that build customer relationships rather than make a sale. This season is a chance to build loyalty with your customers.
Is it an exciting, nostalgic, stressful, or warm time of year? Appeal to these emotions through your content. You can even post about how your business and employees celebrate the holidays to make it more personal and relatable.
Show gratitude to customers
Personalisation being said, it’s also great to show you’re thankful for your customers. Sometimes a simple thank you message to end the year leaves a great note in your customers’ minds which will keep them coming back for more next year.
Whether it’s a thank you email, Instagram post or reel, blog post or anything else you can think of, say thanks this season.
The holiday season may be the busiest time of the year for businesses, and it could be very lucrative with the right marketing campaign. Implement these tactics for a more effective and rewarding holiday marketing campaign this year.