As a business, have you ever thought, ‘What should we post today?’ If your answer is yes, you need to think about creating a content strategy. If you’re unsure how to create a sustainable content strategy that gains leads and converts clients, let us help you!
A well-designed content strategy will support you in achieving your business goals and attracting your target audience. Every business’s content strategy will look different as each business has different targets and aspirations. So, read on to find out how you can build a great content strategy.
How can a content strategy help?
A good content strategy can help improve marketing results. It’s as simple as that. Here are five benefits you will experience after implementing a strong content strategy:
- Your goals will be supported by your content
A successful content strategy will help bring focus and clarity to all aspects of your business. This will allow for higher-quality content to be produced which will help you reach your business goals.
- It improves your return on investment (ROI)
Quality content requires a significant amount of time, money, and energy. A good content strategy will help you allocate resources more effectively. This, in turn, will benefit your ROI.
- Everyone is on the same page
Content creation is not a one-man job and there are usually many people working to create pieces of content. If there are no detailed plans or processes in place, a documented strategy will help to ensure everyone is on the same page.
- Identify and refine
The truth is, you might not get it right the first time. You need to go through the process of finding out which type of content connects with your audience. Working through this process allows you to identify what works, and then refine the content that doesn’t.
- Consistently upload quality content
A content strategy is an investment. It requires consistent work to produce great results. A content strategy allows everyone to be involved in the creative process which will produce a steady flow of quality content.
With a solid content strategy, you get one step closer to reaching your goals. But in order to reap the rewards of a good strategy, you’ll need this seven-step plan.
The seven steps for content strategy success
- Identify your goals
Don’t start planning any content before identifying your goals. Decide what you want to achieve and understand why you want to produce content.
- Identify your target audience
For your strategy to be successful, you need to know what content you are going to create for your target audience. If a target audience has not been identified, conduct market research. From there, a target audience can be pinpointed, enabling the business to create more relevant and valuable content.
- Gather data
This step is used to assess the performance of your content, from the highest to lowest performing post. Collating this data is a great way to determine if your content connects with your target audience or if you have to step back and refine your content. This may lead to a different form of content – it’s all about finding the content that works for you.
- Select a content management system
Content management systems are practically essential today. Analytics and scheduling content are both very useful attributes of content management systems. There are many to select from, including websites like Hootsuite and WordPress.
- Identify the type of content you will produce
There are multiple media for content creation, such as written and audio content for example. Find your niche and master your content.
- Brainstorm ideas
Before you start creating and producing content, you will need to spend a good amount of time curating ideas. Brainstorming is a great way to come up with new ideas, especially in a group setting.
- Time to create content
Your content strategy is set in place and you’re ready to start creating content.
These seven steps will allow your content to flourish. Overall, content marketing is a great way to reach your target audience, nurture leads and convert clients. You won’t regret investing the time, energy and resources.